About OUR MARKETING

What is Audience Marketing? Audience marketing is customer centric. The function of audience marketing is to understand a specific customer segment (audience), the set of problems they are trying to solve, their personal motivators, their aspirations, their challenges and even their feelings. Audience marketing is like vertical marketing (a market in which vendors are specific to a trade, profession, or group), but with a deeper focus on the person and what they are trying to achieve.

Product marketing is a strategic marketing utility that bridges the gap between product management and marketing communications. Product marketing deals with marketing the product to prospects, customers, and others.  Product marketing, as a job function within an agency differs from other marketing jobs such as social media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations, though product marketers might use these channels for outbound marketing for their product. Product market definition focuses on a narrow statement: the product type, customer needs or functional needs, customer type, and geographic area.

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It distinguishes from other forms of marketing in that it appreciates the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the Internet and mobile platforms, relationship marketing has continued to develop as technology opens more collaborative and social communication channels such as tools for managing relationships with customers that supersede demographics and customer service data collection. 

 Search engine marketing (SEM) is a form of online marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings and increase site engagement on the website.

In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency.

A solution is a comprehensive offering that will solve a customer problem which means it must include all the products, services, parts, training, and any other element a customer needs to fill a need or desire. In many cases it will require including partner services or products. Defining a customer problem is often more complex than it sounds. It has started a new line of thinking around a concept of customer goal, that suggests we understand products as being employed by customers to perform certain jobs for them. Substantive solutions marketing requires marketers to understand why customers buy products, what is the intent, what are the requirements and other choices being considered.

We'll help you create a website that's not only visually stunning, but also optimized for conversions. From UX design to development and testing, we'll ensure your website is always up-to-date and user-friendly.